Owner of Burj Khalifa, World's Largest Building, Plans ICO - CoinDesk


Sounds like a great concept, great company, but how can anyone really know if it is a good investment or not? It seems like companies with strong brands can just do an ICO, and the value of the coin is based on nothing but however many people buy in.


Emar Group would like to develop its ‘‘community token’’ with an ICO because the world is gradually changing to cryptocurrency. Emar Group also wants to invest more in form of digital currency.


Yes but that’s the nature of every ‘coin’. Its value is based on how much faith people have in it, just like the US dollar. If a strong brand gives the coin credibility, it will be worth more.